苹果公司的成功有目共睹。但是对此的评价要怎么写呢?下面是小编为大家带来的对苹果公司英文的评价，相信对你会有帮助的。
对苹果公司的评价篇一
Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy. Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the "1984" TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors. According to a 2011 report in Fortune, this has resulted in a corporate culture more akin to a startup rather than a multinational corporation.
As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ. This was especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or
leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals.
Apple is also known for strictly enforcing accountability. Each project has a "directly responsible individual," or "DRI" in Apple jargon. As an example, when iOS senior vice president Scott Forstall refused to sign Apple's official apology for numerous errors in the redesigned Maps app, he was forced to resign.
Numerous employees of Apple have cited that projects without Jobs' involvement often took longer than projects with his involvement. At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.
Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the four years 2007–2010.[citation needed] The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders "believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products".
Unlike other major US companies, Apple has a relatively simple
compensation policy for executives, which does not include perks that other CEOs enjoy such as country club fees and private use of company aircraft. The company usually grants stock options to executives every other year.
对苹果公司的评价篇二
Apple in Greek mythology, is the symbol of wisdom, when Adam and eve ate the apple became a thinking, now extended to the unknown fields of science and technology. Apple's logo is a bite of the apple, shows that they have the courage to march to science, to explore the unknown
Advanced Intel Core i5 and i7 processors help you power through the most complicated technical computing tasks. Integrated Iris 6100 and Iris Pro Graphics and advanced AMD graphics give you tons of pixel-driving horsepower. State-of-the-art I/O like Thunderbolt 2 gives you high-performance expansion, unprecedented in a notebook. And at the centre of it all is an entirely flash storage–based architecture that makes everything you do incredibly fast and responsive.
Edit up to 10 streams of uncompressed 8-bit 1080p HD video on the 15-inch model — right from internal storage.Having four times the pixels of a standard display makes video so sharp, so clear and so lifelike, your shots may look even better than you remember.
ith over four million pixels on the 13-inch model and over five million pixels on the 15-inch model, the Retina display is the perfect place to view and edit your high-resolution photos.
Advanced dual-core and quad-core processors provide an enormous amount of computational power.
Thin and light, MacBook Pro is designed to go anywhere — including places with less-than-stellar lighting. A built-in sensor detects changes in ambient light and adjusts the keyboard and display brightness automatically. So you’re never left in the dark.
对苹果公司的评价篇三
Apple is a personal computer company founded in 1976 by Steven Jobs and Steve Wozniak. Throughout the history of personal computing, Apple has been one of the most innovative influences. In fact, some analysts say that the entire evolution of the PC can be viewed as an effort to catch up with the Apple Macintosh. In addition to inventing new technologies, Apple also has often been the first to bring sophisticated technologies to the personal computer. Apple's innovations include: Graphical user interface (GUI). First introduced in 1983 on its Lisa computer. Many components of the Macintosh GUI have become de facto standards and can be found in other operating systems, such as Microsoft Windows. Color. The Apple II, introduced in 1977, was the first personal computer to offer color monitors. Built-in networking. In 1985, Apple released a new version of the Macintosh with built-in support for networking (LocalTalk). Plug & play expansion. In 1987, the Mac II introduced a new expansion bus called NuBus that made it possible to add devices and configure them entirely with software. Quick Time. In 1991, Apple introduced QuickTime, a multi-platform standard for video, sound, and other multimedia applications. Integrated television. In 1993, Apple released the Macintosh TV, the first personal computer with built-in television and stereo CD. RISC. In 1994, Apple introduced the Power Mac, based on the PowerPC RISC microprocessor.
The Apple iPhone provides its user with the ultimate mobile device which include high quality features and stunning design concept. The iPhone is a mobile phone, a highly useable widescreen iPod with touch screen controls and a Internet communications device, all rolled into one portable device making it an outstanding smart phone. The casing is small and lightweight which measures 115mm x 61mm x 11.6mm and weighs 135 grams. The casing comes is a selection of popular colors which include a sleek black gloss look finish and a sophisticated glossy white color.
The phone comes with a huge multi touch color screen which acts as a brilliant display as well as the users input method which allows the user to control all the phones functions using the multi touch screen. The screen measures 3.5 Inches and provides a screen resolution of 320 x 480 pixels on a brilliantly colored screen. The Apple iPhone has changed the way user will use their mobile phone device and the iPhone provides the user with state of the art technology which is extremely user friendly.
The iPhone comes with a new Mac OS X based user interface which is based on the large multi touch color display. The iPhone is available in 8 Gbyte memory version. The smart phone comes with a fitted battery which provides the user with up to 16 hours worth of music playback and approximately 5 hours of talk time which includes call time, video time and Internet browsing time.
The Apple iPhone comes with a picture address book which allows the user to see a picture of their contact as well as the contacts name. The address book is easy to access from the phones main menu and the user can make a call by simply touching the contacts details on the multi touch screen. The user can select to mute, use the keypad, switch to speaker phone, add a call, hold a call, access contacts details or end the call all from the call menu. The phone will automatically create a favorites call list which is made up of all the most frequently made calls. The user can easily create a conference call my merging their calls together.
The user will enjoy and quick and easy input method when typing messages as the iPhone will display a touch QWERTY keyboard on the 3.5 Inch screen which is a predictive keyboard and automatically corrects typing errors. The touch keyboard provides a user friendly input method and the Apple iPhone displays the typing above the keyboard which provides a real feel typing experience for the user. The user can create text messages, multimedia messages and emails using the touch keyboard. The email service works just like the users PC, Mac or laptop email client but the iPhone email service is a mobile email service which is easy and quick to use. The email client supports POP3 and IMAP based email service which include Microsoft Exchange, AOL Mail, Apple Mac Mail, Google Email and ISP email services. The user can enjoy a real email experience on the Apple iPhone which can include graphics, images and photo attachments. The visual voicemail feature works like an email service which allows the user to select and listen to their voicemail messages in any order they desire, just like email service. The user can select the voice mail which is of most important and use the touch screen call back control to call their contact back from the voicemail screen.
The built in music player comes with touch screen music controls which allow the user to play, pause, rewind and fast forward their choice of music. The user can view their album covers on the screen and the iPhone comes with a touch screen search facility which allows the user to search by song, album, artist or play list. The multi touch screen controls and easy to create music play lists make the music player fun and simple to use.
The beautiful Apple iPhone comes with a built in camera and video feature which allows the user to capture still photographic images and moving video footage easily with their portable device. The smartphone comes with a selection of camera and video settings which will ensure the user gets the perfect effect and finish to every photograph or video captured. The advanced photo management application provides the user with everything they need to gain the perfect finish to each and every photo. The user can record and play video footage in all popular video formats. The Apple iPhone comes with easy to use touch screen video controls which include play, pause, chapter fast forward, chapter rewind and volume controls which are all displayed on the intelligent multi touch screen. The smartphone allows the user to watch their favorite TV shows and movies which makes the iPhone the perfect companion when the user has some leisure time.
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